NEW ARRIVALS

The Max SX Winch offers the cranking power you need to fish crankbaits, spinnerbaits and bladed jigs. The asymmetrical design provides maximum comf...

The brand new Max SX LP reels flow down key technology from the iconic Revo series. The upgraded asymmetrical design and drag system offer fantasti...

The Max Pro is the striking workhorse in the Max range. With up to 20lb of drag power, loud drag clicker and comfortable asymmetrical design it's t...

Whether you are casting or trolling large baits for big pike, the Max5 LP is the right tool for the job. Unmatched internal gearing makes no lure t...

No compromises on design, quality and performance! The Beast low profile series utilizes a unique gear and drag system design to maximize both cran...

No compromises on design, quality and performance! The Beast low profile series utilizes a unique gear and drag system design to maximize both cran...

No compromises on design, quality and performance! The Beast low profile series utilizes a unique gear and drag system design to maximize both cran...